Audience custom built by you
Drag 'n drop categories & variables
Works across all online channels
Works in all browsers and devices
No IDs or cookies
No private data collected or stored
Pre-build audiences available
IDFree by NDR
IDFree targeting is the smart and respectful way for data owners to maximize revenue without cookies or other online identifiers.
IDFree targeting is a true commitment to the collaboration of transparent data providers. Data quality, transparency, and reliability are fundamental requirements of every data partner on idfree.com.
We are proud to be IDFree data-partner, along with industry giants like Kantar, InsightOne, Experian and TransUnion.
The same unique audience can be activated across all your marketing channels:
DV360, Adform, BidTheatre, Xandr & other DSPs
Outdoor & Digital Out-of-home
Many more to come
"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."
We do not deal with individuals or individual data in building audiences.
In a modern lifestyle, neighbourhood
is a much stronger link to consumer
preferences than age or gender.
Please read more in our whitepaper.
See Downloads for more insight.