Q&A ID-Free Targeting

ACTIVATION

ACTIVATION: WHO ACCEPTS WHAT?


Here you find an overview of ...coming




FACEBOOK & INSTAGRAM


In Facebook & Instagram

  • Choose Locations/People who live in this location
  • Click on Add locations in bulk
  • Paste in longitude and latitude (LL) from the .csv file




GOOGLE & YOUTUBE (DV360)


In DV360 (Google and YouTube)

  • Choose Proximity Targeting
  • Paste in longitude and latitude (LL) from the .csv file




ADFORM & OTHER NON-GOOGLE DSPs


In Adform

  • Choose Targeting
  • Click on Zip Codes
  • Paste in zip codes (Zip) from the .csv file





SEE ALL

ACTIVATION: WHO ACCEPTS WHAT?


Here's an overview of what types of data is accepted on which platform:




LONGITUDE AND LATITUDE (LL) .CSV FILE


  • WHAT
    You receive a list of longitude and latitude (LL).
    Our delivery is a .csv file (simple excel with no formatting).


  • HOW
    The lists of longitude and latitude (LL) can be use directly in DV360, YouTube, Facebook & Instagram as well as for hyperlocal targeting (mobile devices only) in Adform and other DSPs.




WHY ID-FREE TARGETING?


With the loss of "the marketing cookie", many marketeers face new challenges: They have access to AI and advanced analytics techniques to target + deliver customized creative content to very small audiences - but they struggle to comply with the growing demands of privacy from both consumers and lawmakers.
NDR is based on Privacy-By-Design, meaning our data models does not rely on tracking online IDs or other private information. We only work with anonymous, official data on neighborhood level in our audience building - and/or provide you with access to using your own anonymous 1st party data. We have the tool to lift your/your client's 2020 targeting to reach unique audiences while respecting data privacy as default. See more about our ID-Free Targeting See more about Privacy in out Blog




ZIP CODES (ZIP) .CSV FILE


  • WHAT
    You receive a list of zip codes (Zip).
    Our delivery is a .csv file (simple excel with no formatting).


  • HOW
    The lists of zip codes (Zip) can be used inside Adform, MediaMath, AppNexus or other DSPs.




FACEBOOK & INSTAGRAM


In Facebook & Instagram

  • Choose Locations/People who live in this location
  • Click on Add locations in bulk
  • Paste in longitude and latitude (LL) from the .csv file




GOOGLE & YOUTUBE (DV360)


In DV360 (Google and YouTube)

  • Choose Proximity Targeting
  • Paste in longitude and latitude (LL) from the .csv file




ADFORM & OTHER NON-GOOGLE DSPs


In Adform

  • Choose Targeting
  • Click on Zip Codes
  • Paste in zip codes (Zip) from the .csv file





PRIVACY

WHY ID-FREE TARGETING?


With the loss of "the marketing cookie", many marketeers face new challenges: They have access to AI and advanced analytics techniques to target + deliver customized creative content to very small audiences - but they struggle to comply with the growing demands of privacy from both consumers and lawmakers.
NDR is based on Privacy-By-Design, meaning our data models does not rely on tracking online IDs or other private information. We only work with anonymous, official data on neighborhood level in our audience building - and/or provide you with access to using your own anonymous 1st party data. We have the tool to lift your/your client's 2020 targeting to reach unique audiences while respecting data privacy as default. See more about our ID-Free Targeting See more about Privacy in out Blog





WE DELIVER

LONGITUDE AND LATITUDE (LL) .CSV FILE


  • WHAT
    You receive a list of longitude and latitude (LL).
    Our delivery is a .csv file (simple excel with no formatting).


  • HOW
    The lists of longitude and latitude (LL) can be use directly in DV360, YouTube, Facebook & Instagram as well as for hyperlocal targeting (mobile devices only) in Adform and other DSPs.




ZIP CODES (ZIP) .CSV FILE


  • WHAT
    You receive a list of zip codes (Zip).
    Our delivery is a .csv file (simple excel with no formatting).


  • HOW
    The lists of zip codes (Zip) can be used inside Adform, MediaMath, AppNexus or other DSPs.





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