Q&A IDFree Targeting

Activation

ACTIVATION: WHO ACCEPTS WHAT?

What types of data are accepted on which platforms:



LONGITUDE AND LATITUDE (LL) .CSV FILE

What
You receive a list of longitude and latitude (LL). Our delivery is a .csv file
(simple excel with no formatting).

How
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform, BidTheatre, Xandr and other DSPs.



ZIP CODES (ZIP) .CSV FILE

What
You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with
no formatting).


How
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.



GOOGLE & YOUTUBE (DV360)


Choose
Proximity Targeting

Paste in
Longitude and latitude (LL)
from the .csv file









ADFORM & OTHER NON-GOOGLE DSPs

Choose
Targeting Click on
Zip Codes
Paste in
Zip codes (Zip) from the .csv file



FACEBOOK & INSTAGRAM

Choose
Locations/People who live in
this location
Click on Add locations in bulk
Paste in
Longitude and latitude (LL) from
the .csv file



Se All

ZIP CODES (ZIP) .CSV FILE

What
You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with
no formatting).


How
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.



FACEBOOK & INSTAGRAM

Choose
Locations/People who live in
this location
Click on Add locations in bulk
Paste in
Longitude and latitude (LL) from
the .csv file



GOOGLE & YOUTUBE (DV360)


Choose
Proximity Targeting

Paste in
Longitude and latitude (LL)
from the .csv file









ACTIVATION: WHO ACCEPTS WHAT?

What types of data are accepted on which platforms:



ADFORM & OTHER NON-GOOGLE DSPs

Choose
Targeting Click on
Zip Codes
Paste in
Zip codes (Zip) from the .csv file



LONGITUDE AND LATITUDE (LL) .CSV FILE

What
You receive a list of longitude and latitude (LL). Our delivery is a .csv file
(simple excel with no formatting).

How
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform, BidTheatre, Xandr and other DSPs.



WHAT IS COOKIELESS?

  • Respect for individual privacy and all privacy laws
    The use of cookies without prior informed consent is against GDPR.

  • It is the only 100% accurate solution for tracking all user activity
    Apps that use cookies to track website traffic will not be able to register all user activity anymore.

  • It offers more security by not storing data on user devices
    You don’t need to worry about any consent banners.
Some browsers already block cookies by default or strongly encourage users to do so. Safari, Firefox, Brave are some of those who have already taken strong action against cookies. Lately, Apple has introduced its App Tracking Transparency (ATT) policy that makes tracking the Identifier for Advertisers (IDFA) opt-in for iPhone users.



WHY IDFREE TARGETING?

Google will phase out the 3rd party cookie in Chrome browser during 2023. And to be frank; 3rd party cookies have outlived their lifecycle. Users are demanding greater data privacy - including transparency, choice and control over how their data is used. In early 2021, Google went on to announce that they will not be replacing cookies with UID: A user identifier. Identifying unique users for ad tracking is ethically problematic and could very soon become illegal, is the view from Google. We share the data ethical concerns of UID, and as data-partner with IDFree, we invite you to read their analysis in the article Google Going IDFree? The snooping days are over A future without 3rd party cookies to create campaign audiences looks frustrating to many advertisers and agencies. In reality it's driving new user-privacy-friendly martech tools as we move from snooping-by-cookies to a real value exchange with users and consumers.
Online omnichannel As data-partners with IDFree, NDR offer the targeting tool to end all transparency concerns and give back the data control to the creative & programmatics teams. The IDFree tool allow users to create custom audiences, analyze them, and push location data to integration partners like DSPs, SSPs, ad servers, and publishers. IDFree integrates with a growing number of partner platforms to allow activating the same audience on multiple marketing channels and devices = True online omnichannel. The ability to target the same audience across multiple platforms like DV360, Adform, BidTheatre, Xandr, Instagram, Facebook, Snapchat, Outdoor, Display, Mobile, Video, Digital Out-of-home, Addressable TV is extremly valuable to modern marketers in the Nordics. See more about IDFree by NDR See more about IDfree in our Blog



We deliver

LONGITUDE AND LATITUDE (LL) .CSV FILE

What
You receive a list of longitude and latitude (LL). Our delivery is a .csv file
(simple excel with no formatting).

How
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform, BidTheatre, Xandr and other DSPs.



ZIP CODES (ZIP) .CSV FILE

What
You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with
no formatting).


How
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.



IDFree

WHY IDFREE TARGETING?

Google will phase out the 3rd party cookie in 2022. And to be frank; 3rd party cookies have outlived their lifecycle. Users are demanding greater privacy - including transparency, choice and control over how their data is used. In early 2021, Google went on to announce that they will not be replacing cookies with UID: A user identifier. Identifying unique users for ad tracking is ethically problematic and could very soon become illegal, is the view from Google. We share the data ethical concerns of UID, and as data-partner with IDFree, we invite you to read their analysis in the article Google Going IDFree? The snooping is over A future without 3rd party cookies to create campaign audiences looks frustrating to many advertisers and agencies. In reality it's driving new user-privacy-friendly martech tools as we move from snooping-by-cookies to a real value exchange with users and consumers.
Online omnichannel As data-partners with IDFree, NDR offer the targeting tool to end all transparency concerns and give back the data control to the creative & programmatics teams. The IDFree tool allow users to create custom audiences, analyze them, and push location data to integration partners like DSPs, SSPs, ad servers, and publishers. IDFree integrates with a growing number of partner platforms to allow activating the same audience on multiple marketing channels and devices = True online omnichannel. The ability to target the same audience across multiple platforms from video, social, apps and display is extremly valuable to modern marketers in the Nordics. See more about IDFree by NDR See more about IDfree in our Blog



WHAT IS COOKIELESS?

  • Respect for individual privacy and all privacy laws
    The use of cookies without prior informed consent is against GDPR.

  • It is the only 100% accurate solution for tracking all user activity
    Apps that use cookies to track website traffic will not be able to register all user activity anymore.

  • It offers more security by not storing data on user devices
    You don’t need to worry about any consent banners.
Some browsers already block cookies by default or strongly encourage users to do so. Safari, Firefox, Brave are some of those who have already taken strong action against cookies.