q&a idfree targeting

ACTIVATION

ACTIVATION: WHO ACCEPTS WHAT?


What types of data are accepted on which platforms.




LONGITUDE AND LATITUDE (LL) .CSV FILE


WHAT
You receive a list of longitude and latitude (LL).
Our delivery is a .csv file
(simple excel with no formatting).

HOW
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform and other DSPs.




ZIP CODES (ZIP) .CSV FILE


WHAT
You receive a list of zip codes (Zip).
Our delivery is a .csv file (simple excel with
no formatting).


HOW
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.




FACEBOOK & INSTAGRAM


Choose
Locations/People who live in
this location
Click on Add locations in bulk
Paste in
Longitude and latitude (LL) from
the .csv file




ADFORM & OTHER NON-GOOGLE DSPs


Choose
Targeting Click on
Zip Codes
Paste in
Zip codes (Zip) from the .csv file





SEE ALL

GOOGLE & YOUTUBE (DV360)



Choose
Proximity Targeting

Paste in
Longitude and latitude (LL)
from the .csv file










WHY IDFREE TARGETING?


The new reality of digital advertising in a cookieless world is just around the corner. Google will phase out the 3rd party cookie in 2022. And to be frank; 3rd party cookies have outlived their lifecycle. Users are demanding greater privacy - including transparency, choice and control over how their data is used. It looks frustrating to many advertisers and agencies. In reality it's driving new user-privacy-friendly adtech tools, and we move from snooping-by-cookies to a real value exchange with users and consumers.
Privacy-by-Design NDR is based on Privacy-by-Design. Our data models does not rely on tracking online IDs or other private information. We only work with anonymous, official data on neighborhood level in our audience building. Our IDFree targeting platform allows you to both buy pre-build audiences to push and to build unique audiences from variables and/or your 1st party data. We have the platform to lift your/your clients' targeting to reach unique audiences while respecting data privacy as default. See more about our IDFree Targeting See more about Privacy in out Blog




ACTIVATION: WHO ACCEPTS WHAT?


What types of data are accepted on which platforms.




FACEBOOK & INSTAGRAM


Choose
Locations/People who live in
this location
Click on Add locations in bulk
Paste in
Longitude and latitude (LL) from
the .csv file




ADFORM & OTHER NON-GOOGLE DSPs


Choose
Targeting Click on
Zip Codes
Paste in
Zip codes (Zip) from the .csv file




ZIP CODES (ZIP) .CSV FILE


WHAT
You receive a list of zip codes (Zip).
Our delivery is a .csv file (simple excel with
no formatting).


HOW
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.




LONGITUDE AND LATITUDE (LL) .CSV FILE


WHAT
You receive a list of longitude and latitude (LL).
Our delivery is a .csv file
(simple excel with no formatting).

HOW
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform and other DSPs.




WHAT IS COOKIELESS?


  • Respect for individual privacy and all privacy laws
    The use of cookies without prior informed consent is against GDPR.

  • It is the only 100% accurate solution for tracking all user activity
    Apps that use cookies to track website traffic will not be able to register all user activity anymore.

  • It offers more security by not storing data on user devices
    You don’t need to worry about any consent banners.
Some browsers already block cookies by default or strongly encourage users to do so. Safari, Firefox, Brave are some of those who have already taken strong action against cookies.





WE DELIVER

LONGITUDE AND LATITUDE (LL) .CSV FILE


WHAT
You receive a list of longitude and latitude (LL).
Our delivery is a .csv file
(simple excel with no formatting).

HOW
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform and other DSPs.




ZIP CODES (ZIP) .CSV FILE


WHAT
You receive a list of zip codes (Zip).
Our delivery is a .csv file (simple excel with
no formatting).


HOW
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.





IDFREE

WHY IDFREE TARGETING?


The new reality of digital advertising in a cookieless world is just around the corner. Google will phase out the 3rd party cookie in 2022. And to be frank; 3rd party cookies have outlived their lifecycle. Users are demanding greater privacy - including transparency, choice and control over how their data is used. It looks frustrating to many advertisers and agencies. In reality it's driving new user-privacy-friendly adtech tools, and we move from snooping-by-cookies to a real value exchange with users and consumers.
Privacy-by-Design NDR is based on Privacy-by-Design. Our data models does not rely on tracking online IDs or other private information. We only work with anonymous, official data on neighborhood level in our audience building. Our IDFree targeting platform allows you to both buy pre-build audiences to push and to build unique audiences from variables and/or your 1st party data. We have the platform to lift your/your clients' targeting to reach unique audiences while respecting data privacy as default. See more about our IDFree Targeting See more about Privacy in out Blog




LONGITUDE AND LATITUDE (LL) .CSV FILE


WHAT
You receive a list of longitude and latitude (LL).
Our delivery is a .csv file
(simple excel with no formatting).

HOW
The lists of longitude and latitude (LL) can be
used directly in DV360, YouTube, Facebook,
and Instagram as well as for hyperlocal targeting
(mobile devices only) in Adform and other DSPs.




ZIP CODES (ZIP) .CSV FILE


WHAT
You receive a list of zip codes (Zip).
Our delivery is a .csv file (simple excel with
no formatting).


HOW
The lists of zip codes (Zip) can be used inside
Adform, MediaMath, and AppNexus or
other DSPs.




WHAT IS COOKIELESS?


  • Respect for individual privacy and all privacy laws
    The use of cookies without prior informed consent is against GDPR.

  • It is the only 100% accurate solution for tracking all user activity
    Apps that use cookies to track website traffic will not be able to register all user activity anymore.

  • It offers more security by not storing data on user devices
    You don’t need to worry about any consent banners.
Some browsers already block cookies by default or strongly encourage users to do so. Safari, Firefox, Brave are some of those who have already taken strong action against cookies.





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