Products and Services Privacy Policy

Nordic Data Resources A/S ("NDR",“we,” “our,” or “us”) is a data technology company that delivers data analytics and advertising solutions across industries. Our partners (“Data Partners”) are mobile application providers, media and technology platform and others that have access to certain customer information (“User Data”) that they wish to monetize by using our services. Our services include data analytics and advertising services (“Services”). You can learn more about our Services on our website at www.nordicdataresources.com.

Our clients (“Clients”) are businesses, including brands and agencies (“Advertisers”), owners of media properties (“Publishers”), and other companies that send targeted advertising to consumers. By using our Services, our clients are able to address a particular audience and tailor advertisements to the likely interests and preferences of such audience.

We work to ensure that our Services respect users’ privacy rights. To accomplish this goal, we adhere to privacy-by-design and privacy-by-default principles throughout the process of designing, building, and delivering our Services.

We do not process information that directly identifies a particular individual such as an unencrypted name, address or government-issued ID number. However, whether or not User Data we receive are considered personal or personally-identifiable data depends on, among other factors, the definition that applies in a user’s physical location. For example, in some locations a user’s IP address may be deemed to be personal data, while in others it is not.

By law, we are required to provide you with information regarding
-how and on what legal basis we use and disclose your personal data;
-how we take care for your privacy rights specific to your personal data;
-how you can reach us in case you have any concerns regarding this privacy policy (“Policy”) or the way we are handling your data.

The terms of this Policy apply to all User Data to the extent it contains your personal data as defined in the applicable laws and regulations.

This Policy does not only apply to information collected by our website - www.nordicdataresources.com.

 

This Policy also does not apply to information collected by our Data Partners or other third parties who may provide information to us, as their information handling practices are covered by their own privacy policies.

 

This Policy may change from time to time, so please check back periodically to ensure that you are aware of any changes in our processing of your Personal Data. If at any time in the future we plan to use Personal Data in a way that differs from this Policy, we will post Policy edits here and place notices on other pages of the Site as applicable, or by other means if required by law. You are responsible for ensuring that you are aware of the most recent version this Policy. This Policy was last modified on: July 30th, 2024.

 

The Policy’s wording can be technical; in case you have any questions, do not hesitate to write to data@nordicdataresources.com

​

Data Categories we Receive and Use

We receive the following categories of User Data from our Data Partners:
-mobile advertising device IDs such as Apple’s Identifier For Advertisers (IDFA) and Google Advertising ID (“Advertising ID / Ad ID”); cookies;
-hashed email addresses,
-demographic information like age, gender, city/region (“Demographic Data”); -mobile app usage data about apps installed/accessed on a user’s device and app events and browsing data such as browsing URLs (“App Usage and Browsing Data”); -purchase data; -geolocation data.

Our Data Partners may collect data directly from users (both online and offline) or receive data from third parties.
We request that our Data Partners provide users with all required information about the use of their data and provide an opt in / opt out option according to applicable laws and regulations.

We may also use cookies, pixels and similar technologies to collect users’ Advertising IDs or cookies’ identifiers ourselves. In the course of providing Services we receive access to IP addresses and Advertising Bid Requests.

 

When we obtain different User Data pertaining to the same device from multiple Data Partners, we aggregate such User Data and store it against the same Advertising ID (“Ad IDs”) or cookie. NDR also maintains a separate ID inventory, which connects the User Data into a common ID and is an internal pseudonymous identifier.

 

We enhance User Data to create de-identified data segments and aggregate such segments into segment lists or Ad ID / cookie lists based on our Clients’ preferences. We then share such lists with our Clients to enable them to effectively target the relevant users.

 

We do not interact directly with users or their devices, unless a user sends us a deletion request along with their Ad ID, as described below under “Choice and Control Rights you Have”.

 

Below we describe the User Data categories in more detail.

​

Advertising ID

An HTTP cookie (also called web cookie, Internet cookie, browser cookie or simply a cookie) is a small piece of data sent from a website and is stored in the user’s web browser while the user is browsing.

We set third party cookies on behalf of Publishers who provide space for the display of advertising within websites.

We may use cookies to establish a relationship between devices or data pertaining to the same user. If we already have information about a device’s user, we may link the information stored in cookies to the device’s Ad ID.

 

We use this information to facilitate the delivery of our Clients’ targeted Ads.

 

Hashed Email Addresses
Some Data Partners or Clients may provide their offline data such as email addresses and phone numbers. We require that such data are hashed using secure hashing algorithms prior to sharing with NDR.

We use hashed emails or phone numbers to establish a relationship between offline and online user profiles pertaining to a certain user. For example, our Client would like to run an advertising campaign on mobile devices targeting users whose email addresses and / or phone numbers the Client already has. However, without respective Ad IDs the Client cannot target the desired audience. By comparing hashed email addresses and phone numbers provided by the Client with the User Data we have from our Data Partners, we can match hashed email addresses or phone numbers to Ad IDs corresponding to the same user. As a result, we have a list of Ad IDs corresponding to the list of users the Client would like to target.

​

Demographic Data

We may obtain demographic User Data from our Data Partners, such as:
-user demographics (e.g., age or age range and gender);
-general geographic area of the billing address and zip code;
-predicted or actual income tier;
-other demographic information that was received or collected by our Data Partners.

 

NDR uses this information to create demographic segments about users, for example users who are “males, 20 to 34, living in Barcelona.” We connect segments with Ad IDs and cooki id's so that our Clients can reach their target audiences on mobile devices and web browsers.

​

App Usage and Browsing Data

We may obtain App Usage and Browsing Data from our Data Partners, such as:
-apps installed/accessed on a user’s device;
-app events such as purchases or sign-ups;
-browsing data such as Uniform Resource Locators (“URL”s).

 

URLs are web addresses, a specific character string that constitutes a reference to a resource. Most web browsers display the URL of a web page above the page in an address bar.

 

We transform App Usage and Browsing Data into aggregated segments based on interests or purchase intent (such as Sports Enthusiast, Health & Fitness Buffs) which are of interest for our Clients.

​

Purchase Data

We may obtain purchase data from our Data Partners, such as:
-items you have bought in stores;
-items you have bought online;
-items you have put in a shopping basket online.

 

Geolocation Data

We may receive data from Data Partners about the physical location of a specific device, including latitude-longitude coordinates obtained through GPS tools, Wi-Fi or cell tower triangulation techniques.

The location data we receive from Data Partners may be generalized, non-precise location data, or we may render the location data non-precise, in order to provide generalized location data to our Clients. Our Clients may use inferences from this information to send localized Ads or targeted Ads.

​

Advertising Bid Requests and IP Addresses

In real-time bidding (“RTB”), Publishers send advertising bid requests (“Bid Requests”) in real-time to Advertisers, indicating that they have an open advertising space (“Impression”) to sell. The Impression is auctioned among interested Advertisers and sold to the highest bidder.

Bid Requests from mobile apps usually contain an Ad ID alongside information such as the IP address, type of the Impression (banner, audio, video), format, app, publisher, device, etc. We collect and use the Bid Request and Ad ID in order to participate in the RTB process on behalf of our Clients.

We render IP-addresses we receive as part of the Bid Requests imprecise to prevent the identification of a user. Our Clients may then use de-identified IP addresses to localize Ads.

 

Legal Basis for Processing Personal Data

Our Services enable our Clients to tailor advertising you see on your mobile device to your interests and preferences. As a result, the number of ads that are not relevant or of interest to you will be reduced.

Our basis for the processing of users’ data is consent.

 

Any processing of your personal data by NDR is subject to your rights of choice and control as explained below.

​

With Whom Do We Share User Data

We share User Data with the following categories of Clients:
-brands and agencies (“Advertisers”);
-owners of media properties (“Publishers”) and -other companies that send targeted advertising to mobile consumers;
-third party data platforms such as Demand Side Platforms (DSPs), Data Management Platforms (DMPs), advertising marketplaces, ad networks etc. (“Data Platform”).

We may share your User Data with third party vendors that help us extract valuable insights from raw User Data. For example, if NDR receives raw app ID like 123456, this information in itself is not useful. Therefore, we use a third party engine to convert the numerical ID to the actual app name (e.g. “Gardening Advice App”) which can be used for the purposes of targeted advertising. Similar engines are used for making sense out of Browsing Data. In all of these processes, only the App Usage and Browsing Data are sent to external vendors who send us back the processed output. No identifiers such as Ad IDs, cookies, hashed email addresses or phone numbers are shared with third party vendors.

We store User Data in data centers provided by third parties.

We also share your User Data information with our affiliates in Spain that provide technical support and help NDR operationally perform the services. We will also disclose your User Data in response to valid legal processes, for example, in response to a court order, a subpoena or other legal request for information, and/or to comply with applicable legal and regulatory reporting requirements. We also may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or to verify or enforce compliance with the policies governing our products and/or services and with applicable laws, or as otherwise required or permitted by law or consistent with legal requirements. We are required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

 

In addition, we may transfer your information to an entity or individual that acquires, buys, or merges with us, or our affiliates. In these cases, we will require the acquiring company to carry on the material terms of this Policy, including the requests for account deletion.

​

When we Transfer User Data Internationally

When we share User Data with the recipients described above, such sharing may constitute a transfer outside of your home location. By law, we are required to ensure that the level of protection guaranteed for your personal data by the European laws is not undermined by such transfer. Some recipients of data may be participants of programs like the Privacy Shield which enables them to ensure the appropriate level of protection. In other cases we enter the EU Standard Contractual Clauses with respective User Data recipients.

​

How We Protect Personal Data

We take appropriate technical and organizational safeguards to protect any personal data we receive from theft, loss, and unauthorized access. We follow generally accepted standards to protect personal User Data throughout the entire use cycle starting from the initial transfer until deletion.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

​

Choice and Control Rights you Have

Your personal data belongs to you. You have the right to erase any User Data that we may have in our systems or restrict its processing. The options to exercise these rights are described below.

-You may opt-out from the processing of your personal data directly with the mobile operator or another Data Partner (please refer to their respective privacy policy). -You may opt-out from targeted advertising by selecting the “Limit Ad Tracking” on iOS or “Opt-out of interest-based ads” on Google Android. In this case, we will keep your User Data until you request us to delete it, but we will not use it for targeted advertising purposes, and activity on your mobile device will be effectively invisible to us. You may reset the Ad ID by selecting the option “Reset Advertising Identifier” on Apple iOS or “Reset Advertising ID” on Google Android. This will delete your current Ad ID from your device and replace it with a new Ad ID. As a result, we will not receive any Bid Requests containing the old Ad ID anymore. After a certain amount of time we will delete the old Ad IDs and related User Data. However, we may receive access to your new Ad ID and match it with other User Data we might receive from our Data Partners over time.

-You may opt out by clearing or blocking our cookies in the settings of your mobile browser. In this case, we will keep your data, but we will not be able to use it to target your device when you are browsing mobile websites. However, regardless of the deletion of cookies, your device can still be targeted when you are using apps on the basis of your Ad ID.

-Users may delete data associated with their Ad ID by submitting their Ad ID to our Privacy Team data@nordicdataresources.com. We will delete all User Data associated with the submitted Ad ID. This will delete all related data and prevent any future collection and use of data associated with the Ad ID. If we did not have your Ad ID, but had some other data such as cookies, hashed email addresses or hashed phone numbers, we will keep this data unless our Data Partner informs us that these have to be deleted.

-You can check the privacy policy and optout options of the partners we work with at the following urls:

 

By using our service, you agree to the collection and transfer of information by NDR as data controller as defined in the GDPR or other privacy regelations. Your information will be provided to this list of vendors which processes your data as independent data controller. For more information about this list of vendors and their privacy statement please visit:

​

Experian : https://www.experian.es/politica-de-privacidad
Eyeota: https://www.eyeota.com/privacy-policy/

Adform: https://site.adform.com/privacy-policy-opt-out

Lotame:https://www.lotame.com/about-lotame/privacy/opt-out/

Thebridgecorp: https://www.thebridgecorp.com/privacy/
Factual: https://www.factual.com/privacy/

Google: https://www.google.com/doubleclick/dataplatform/policies.html
Trade Desk: https://www.thetradedesk.com/general/privacy

Adobe: https://www.adobe.com/privacy.html

Mediamath: https://www.mediamath.com/privacy-policy/

Amazon: https://www.amazon.es/gp/help/customer/display.html/?ie=UTF8&nodeId=200545460&ref=a20m_es_fnav_prvcy
AT&T: https://about.att.com/csr/home/privacy.html

Appnexus: https://www.appnexus.com/fr/corporate-privacy-policy

Xandr: https://www.xandr.com/privacy/

Loopme: https://loopme.com/privacy-policy/

Super8ad: https://www.super8ad.us/privacy.html
MediaIQ: http://www.wearemiq.com/privacy-policy/

S4M: https://www.s4m.io/privacy-policy/

Amobee: https://www.amobee.com/trust/gdpr/
Zeotap: https://zeotap.com/product-privacy-policy/
Motrixi: https://www.motrixi.com/index.php/privacy-policy-2
Captify: https://www.captifytechnologies.com/privacy-notice/
BidTheatre https://www.bidtheatre.com/privacy-policy

 

Please note that using the above options does not mean you will block advertising but it means that the ads you receive will not be personalized for you.
 

Your other Rights

Apart from the rights to require the deletion of your data or restriction of processing, you have the right to access your personal User Data, to request rectification of your personal User Data, to lodge a complaint with a supervisory data protection authority and the right to data portability. In order to enforce one of these other rights, please submit your request together with your Ad ID to our Privacy Team data@nordicdataresources.com

​

Information Retention

We retain data until the occurrence of the following events:
-expiration of the retention period according to the NDR retention policy;
-request from a Data Partner to delete certain User Data; or -the user submits his Ad ID to us for deletion of associated data.

​

Children’s Privacy

We do not knowingly collect, use, or share:
-Data about users under the age of thirteen (13); and
-Data about past or current activity on applications directed at children under the age of thirteen (13).

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain online activities, over time and across different websites. We do not honor “Do Not Track” signals.

​

Contact

If you have any questions or suggestions about this Policy and our privacy practices, please contact us at: data@nordicdataresources.com

Nordic Data Resources A/S
Registered Address Trondheimveien 184, 0 Oslo, Norway.
Registered Number 915 775 179
VAT Number 915 775 179
​

​