Privacy Policy and opt-out

With this Privacy Policy, Nordic Data Resources A/S intends to inform about the processing of personal data for the website as well as for the Nordic Data Resources A/S advertising targeting offering.


The General Data Protection Regulation (GDPR) sets standards for data protection in Europe. This law specifies precisely how personal data may be collected, saved, processed, transferred, or otherwise used. Nordic Data Resources' business model is in compliance with these rules. To ensure continuous compliance, Nordic Data Resources very closely follows the development of data protection regulation in Europe and other relevant markets and immediately reacts to any changes.


Nordic Data Resources uses probabilistic consumer classification data to provide intelligent neighborhood targeting. The probabilistic classification data is tied to consumers neighborhoods. We never have access to geographical grids (shapefiles) with less than 5 households and/or less than 20 people living inside the grid. We never have access to personal identifiable information – or even individual household information.


The probabilistic classification is stored using a cookie set in the users browser. Nordic Data Resources works with partners to match and deliver advertising based on probabilistic classification data. In order to communicate our segments to our partners we may synchronize cookies with them. Nordic Data Resources only works with partner companies on a contractual basis and where the use of data is secure as described below.


1. Who is responsible for the Global Data Resources website and advertising targeting offering?

Nordic Data Resources A/S

CEO: Andre Smedsrud

Glads vei 62, 0489 Oslo


+49 40 350 175 77


2. What data do we collect and how do we use it?


Nordic Data Resources uses so-called online identifiers relating to internet users (“Cookie IDs”). We do not store any other personal identifiable information (“PII”) like names, mail addresses, email addresses, or telephone numbers. In particular, we do not have access to or store any IP addresses of devices used by internet users to access the internet. We cannot combine information to gather PII beyond the Cookie ID.

Nordic Data Resources uses anonymous Cookie IDs to enable our partners and customers to perform targeted online marketing campaigns via real-time bidding platforms only. In addition, we process contact data as well as the correspondence with and billing details of our customers and prospective customers. This data is collected via email and through the contact form on our website.


Finally, our website uses the Google Analytics service to obtain visitor statistics for the Nordic Data website. This service is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States and uses your IP address as well as cookies to provide us with information about how you use our website.


Please refer to for more information and to to opt out from being tracked by this service.


3. What are cookies?


“Cookies” are small files that enable Nordic Data Resources to store probabilistic consumer classification data related to an internet user, on the personal computer or other device while visiting a website from one of Nordic Data Resources’s partners. For example, cookies help to ascertain the frequency of use and the number of website’s visitors in order to design offers and services as comfortable, efficient and interesting as possible for internet users.


The cookie does not do any damage to the computer of the internet user and does not spy on personal information. In the browser settings, an internet user can deactivate or restrict the storage of cookies from defined websites. Furthermore, the browser can be set to inform the internet user as soon as a cookie is placed. An internet user can also delete cookies from the hard drive at any time. However, the use of certain services may not be possible if the browser does not allow session cookies.


4. How do we secure your data and when is it deleted?


The only personal data that Nordic Data Resources has access to is anonymous Cookie IDs. We protect the anonymous Cookie IDs against any unauthorized access, use or disclosure. Nordic Data Resources ensures that the anonymous Cookie IDs will be stored in a controlled and safe environment, protected from unauthorized access and disclosure. Furthermore, Nordic Data Resources has implemented technical and organizational measures to assure that all saved data is secured.

Your data is deleted as soon as we determine that the legitimate interest of our partners to use your personal data for online advertising cannot be used to justify its use any longer. Customer data is deleted once both the contractual relationship and any applicable statutory storage periods have ended.

5. How can you inform yourself about the data we have stored on you, and what other rights do you have?


At any time and without having to give any reason, every internet user can request information about the personal data stored by Nordic Data Resources at no cost. Since we do not store directly identifiable data and our only link is anonymous Cookie ID, we recommend opt out if you in any way is uncomfortable with our usage.


6. Opt Out and Right for Information


In addition, and subject to certain conditions in some cases, you have the right to request access to and rectification or erasure of your personal information, to restrict or object its processing as well as the right to data portability, to withdraw consent at any time with regard to the future, and to lodge a complaint with a supervisory authority. The provision of your personal information is voluntary, except where otherwise noted.

7. How can you opt out of the tracking?


If any internet user does not want anonymous Cookie IDs to be collected by Nordic Data Resources, we offer an “Opt Out” and the internet user will not be exposed to personalized ad banners connected to the Nordic Data Resources technology anymore.

The Opt Out can be accessed via the following pages:




Semasio & Emerse




8. What is the legal basis for processing your information and under which terms do we cooperate with our partners? The Global Data Resources operates on the basis of legitimate interest of providing services relating to online advertising, art. 6(1)(f) GDPR.

As a responsible company, Nordic Data Resources also informs cooperation partners of the relevant data protection regulation and has detailed contractual agreements with them. Specific business terms assure that data protection regulations are understood, openly communicated and followed. However, cooperation partners are themselves responsible for adhering to the applicable data protection requirements and usually have their own privacy policies. Nordic Data Resources therefore does not take any responsibility and/or liability for this.

For customer data, the legal basis is entering into and carrying out a contract with our customers, art. 6(1)(b) GDPR. The use of Google Analytics is based on the legitimate interest of obtaining visitor statistics for our website.



9. Changes to this Privacy Policy


Nordic Data Resources will change or update this Privacy Policy at any time in accordance with any new applicable data protection regulations or new relevant information achieved.


Updated September 2020