Frequently Asked
Questions

• Respect for individual privacy and all privacy laws The use of cookies without prior informed consent is against GDPR.(https://en.wikipedia.org/wiki/General_Data_Protection_Regulation) • It is the only 100% accurate solution for tracking all user activity Apps that use cookies to track website traffic are not able to register all user activity anymore. • It offers more security by not storing data on user devices You don’t need to worry about any consent banners. Safari,(https://www.apple.com/safari/) Firefox,(https://www.mozilla.org/en-US/) Brave (https://brave.com/)are some of the browsers that have already taken strong action against cookies. Lately, Apple has introduced its App Tracking Transparency (ATT) policy (https://developer.apple.com/documentation/apptrackingtransparency)that makes tracking the Identifier for Advertisers (IDFA) opt-in for iPhone users.

In 2021, Google went on to announce that they will not be replacing cookies with UID: A user identifier. Identifying unique users for ad tracking is ethically problematic and could very soon become illegal, is the view to Google. In January 2024, Google actively began the journey from third-party cookies as experienced by the first 1% of all Google Chrome users. We share the data ethical concerns of UID, and as a data partner with IDFree, we invite you to read their analysis in the white paper Google Going IDFree?(https://www.idfree.com/_files/ugd/129284_918d219d89f44d86958782a8600a18b7.pdf) ONLINE OMNICHANNEL As data partners with IDFree.com,(https://www.idfree.com/) NDR offers the targeting tool to end all transparency concerns and give back the data control to the creative & programmatic teams. The IDFree tool allows users to create custom audiences, analyze them, and push location data to integration partners like DSPs, SSPs, ad servers, and publishers. IDFree integrates with a growing number of partner platforms to allow activating the same audience on multiple marketing channels and devices = True online omnichannel. The ability to target the same audience across multiple platforms like DV360, Adform, BidTheatre, Xandr, Instagram, Facebook, Snapchat, Outdoor, Display, Mobile, Video, Digital Out-of-home, and Addressable TV is extremely valuable to modern marketers in the Nordics. FIND KEY INFO See more about NDR and our opinions (https://www.nordicdataresources.com/whitepapers) See more about IDFree in our Blog(https://www.nordicdataresources.com/blog/categories/idfree) See more about IDFree at idfree.com(https://www.idfree.com/)

What types of data are accepted on which platforms: https://static.wixstatic.com/media/129284_95c35cb6b54047ad941f5dd80b4a3422~mv2.png

https://static.wixstatic.com/media/undefined WHAT You receive a list of longitude and latitude (LL). Our delivery is a .csv file (simple Excel with no formatting). HOW The lists of longitude and latitude (LL) can be used directly in DV360, YouTube, Facebook, and Instagram as well as for hyperlocal targeting (mobile devices only) in Adform, BidTheatre, Xandr and other DSPs. See More about NDR LL-data (https://www.nordicdataresources.com/international)

https://static.wixstatic.com/media/undefined WHAT You receive a list of zip codes (Zip). Our delivery is a .csv file (simple Excel with no formatting). HOW The lists of zip codes (Zip) can be used inside Adform, MediaMath, and AppNexus or other DSPs. See More about NDR pre-built audiences 2 Go (https://www.nordicdataresources.com/audiencetogo)

https://static.wixstatic.com/media/undefined CHOOSE Proximity Targeting PASTE IN Longitude and latitude (LL) from the .csv file https://static.wixstatic.com/media/undefined See More about NDR Audience Lists(https://www.nordicdataresources.com/audiencelists)

https://static.wixstatic.com/media/undefined CHOOSE Locations/People who live in this location CLICK ON Add locations in bulk PASTE IN Longitude and latitude (LL) from the .csv file See More about NDR Audience Lists(https://www.nordicdataresources.com/audiencelists)

CHOOSE Targeting CLICK ON Zip Codes PASTE IN Zip codes (Zip) from the.csv file https://static.wixstatic.com/media/undefined See More about NDR Audience Lists(https://www.nordicdataresources.com/audiencelists)