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IDFree GO! is provided in partnership with NDR and Kantar to allow instant activation of audiences created in local Kantar Media ("TGI").

Push to DSPs, SSPs, ad servers, and publishers in the Nordics in just a few steps!

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We offer pre-built packages with privacy-safe audiences. Profiles and relevant reach in or across the Nordic countries are set, and ready to activate on all major channels and platforms. 

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Create identity-safe campaigns by combining consumer insight data variables in a single market or across the Nordic region.

See our audience lists with data categories available per country. 

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Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube.

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The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.

But What Is Wrong With Micro-Targeting?

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We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.

Why "neighbourhood" is our key unit.

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With Mosaic™'s insights into consumer lifestyles and Nordic Data Resources' safe data on neighbourhoods, brands can create targeted marketing campaigns that reach their Nordic audiences with laser precision.

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The data concept of identifying lifestyles moves beyond the traditional metrics of age and gender and offers a multi-faceted view of consumers' buying preferences. But how to unravel the fascinating puzzle that defines our consumer habits?

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We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting.

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Read more in "Flip The Script".