Download Docs
Here, you find our collected introductions and whitepapers.
We kindly remind you that by downloading, you accept our Terms of Use.
Instant Activation
ABOUT IDFREE GO!
IDFree GO! is provided in partnership with NDR and Kantar to allow instant activation of audiences created in local Kantar Media (formerly "TGI").
Push to DSPs, SSPs, ad servers, and publishers in the Nordics in just a few steps!
Audience Data Packages
PRE-BUILT AUDIENCES 2 GO
We offer pre-built packages with privacy-safe audiences. Profiles and relevant reach in or across the Nordic countries are set, and ready to activate on all major channels and platforms.
Translating Research
BUY OR BUILD AUDIENCES
Create identity-safe campaigns by combining consumer insight data variables in a single market or across the Nordic region.
See our audience lists with data categories available per country.
White Paper
MICRO-TARGETING IS TOO CLOSE
The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.
But What Is Wrong With Micro-Targeting?
White Paper
WHY NEIGHBOURHOODS?
We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.
Why "neighbourhood" is our key unit.
White Paper
MOSAIC™: UNLOCKING
LIFESTYLES
With Mosaic™'s insights into consumer lifestyles and Nordic Data Resources' safe data on neighbourhoods, brands can create targeted marketing campaigns that reach their Nordic audiences with laser precision.
White Paper
FROM COFFEE SHOPS
TO CONDOS
The data concept of identifying lifestyles moves beyond the traditional metrics of age and gender and offers a multi-faceted view of consumers' buying preferences. But how to unravel the fascinating puzzle that defines our consumer habits?