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Instant Activation of Kantar TGI Audiences
ABOUT IDFREE GO!
IDFree GO! is provided in partnership with NDR and Kantar to allow instant activation of audiences created in local Kantar TGI's.
Push to DSPs, SSPs, ad servers, and publishers in the Nordics in just a few steps!
Audience Data Packages
PRE-BUILT AUDIENCES 2 GO
We offer pre-built packages with privacy-safe audiences. Profiles and relevant reach in or across the Nordic countries are set, and ready to activate on all major channels and platforms.
Translating Research into Online Activation
BUY OR BUILD AUDIENCES
Create identity-safe campaigns by combining consumer insight data variables in a single market or across the Nordic region.
See our audience lists with data categories available per country.
White Paper
GOOGLE GOING ID-FREE?
Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube.
White Paper
MICRO-TARGETING IS TOO CLOSE
The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.
White Paper
WHY NEIGHBOURHOODS?
We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.
Why "neighbourhood" is our key unit.