Audience Data Packages
PRE-BUILT AUDIENCES 2 GO
We offer pre-built packages with privacy-safe audiences. Profiles and relevant reach in or across the Nordic countries are set, and ready to activate on all major channels and platforms.
BUY OR BUILD AUDIENCES
Create identity-safe campaigns by combining consumer insight data variables in a single market or across the Nordic region.
See our audience lists with data categories available per country.
MICRO-TARGETING IS TOO CLOSE
The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.
We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.
Why "neighbourhood" is our key unit.
With Mosaic™'s insights into consumer lifestyles and Nordic Data Resources' safe data on neighbourhoods, brands can create targeted marketing campaigns that reach their Nordic audiences with laser precision.
FROM COFFEE SHOPS
The data concept of identifying lifestyles moves beyond the traditional metrics of age and gender and offers a multi-faceted view of consumers' buying preferences. But how to unravel the fascinating puzzle that defines our consumer habits?