Download Docs
Our collection of introductions and white papers
Dive deeper into ID-free targeting with our comprehensive library of official PDFs.
These resources provide detailed introductions to our services and showcase our partnerships with some of the biggest names in advertising.
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Reach & Precision The Ethical Way
ABOUT US
Instant Activation
ABOUT IDFREE GO!
IDfree GO! is provided in partnership with NDR and Kantar Media to allow instant activation of audiences created in local Kantar Media ("TGI").
Push to DSPs, SSPs, ad servers, and publishers in the Nordics in just a few steps!
Audience Data Packages
PRE-BUILT AUDIENCES 2 GO
We offer pre-built packages with privacy-safe audiences. Profiles and relevant reach in or across the Nordic countries are set, and ready to activate on all major channels and platforms.
Translating Research
BUY OR BUILD AUDIENCES
Create identity-safe campaigns by combining consumer insight data variables in a single market or across the Nordic region.
See our audience lists with data categories available per country.
White Paper
GOOGLE GOING
ID-FREE?
Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal.
By late 2024, they will not be accepted in Google Ads, DV360 & YouTube. We have comments!
White Paper
WHAT IS WRONG WITH
MICRO-TARGETING?
The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.
But What Is Wrong With Micro-Targeting?
White Paper
WHY NEIGHBOURHOODS
MATTER
We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.
Why "neighbourhood" is our key unit.
White Paper
MOSAIC™: UNLOCKING
LIFESTYLE SEGMENTATION
With Mosaic™'s insights into consumer lifestyles and Nordic Data Resources' safe data on neighbourhoods, brands can create targeted marketing campaigns that reach their Nordic audiences with laser precision.
White Paper
FROM COFFEE SHOPS
TO CONDOS
The data concept of identifying lifestyles moves beyond the traditional metrics of age and gender and offers a multi-faceted view of consumers' buying preferences.
But how to unravel the fascinating puzzle that defines our consumer habits?
White Paper
BEYOND THE USUAL:
DEADSPOTS
We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting.
Read more in "Flip The Script".