Flipping the Script - Why Embrace the "Deadspots" in the Nordic Ad Market?
Nordic consumers defy "all-or-nothing" targeting! NDR's Flip-the-Script unlocks potential in "deadspots" for broader ad reach & engagement.
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NDR Team
- Jun 6
IDfree GO!: Fast, Easy, and Privacy-Conscious Targeting on Your Coffee Break
Struggling to keep up with cookieless advertising? IDfree GO! is a game-changer for marketers to activate directly from TGI-audiences.
NDR Team
- May 13
Nordic Data Resources Soars on the Martech Supergraphic
Once again, we have secured our place on the prestigious Martech Supergraphic, a testament to our innovation in marketing technology.
NDR Team
- May 8
Unveiling the Secrets of Award-Winning Ads in 2023
Learn from the masters: In today's privacy-conscious world, effective storytelling goes hand-in-hand with understanding your audience.
NDR Team
- Apr 30
Make a Splash This Summer with Precision Advertising
Summer is on the horizon! Reach your ideal customers with pinpoint accuracy using NDR's arsenal of 16 custom pre-built summer audiences.
NDR Team
- Apr 17
Score Big with Custom Audiences for Olympics & UEFA 2024
The 2024 sporting calendar promises a summer of epic athletic achievements! Make your OL & UEFA campaigns soar with NDR's custom audiences.
NDR Team
- Mar 27
Mosaic™ 6.0 Norway: A Dedication to Precision Targeting
Our longtime partner InsightOne recently unveiled the 6th generation of Mosaic™, reaching a significant milestone in precision targeting.
NDR Team
- Mar 5
Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.
NDR Team
- Feb 2
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.
NDR Team
- Jan 29
NDR provide TV4 advertisers with ethical audience data
TV4 partners with NDR to support advertisers with user-friendly and privacy-safe self-service tools to build and reach their audiences.
NDR Team
- Jan 10
Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.
NDR Team
- Oct 31, 2023
IDFree Insider: It's beginning to look a lot like Q4
The latest IDFree Insider newsletter features four distinctive shopper audiences tailor-made for Q4 vibes, exclusive to the Adform platform.
NDR Team
- Sep 29, 2023
Mosaic™: Unlocking Lifestyles in the Nordics
Ethical and effective digital marketing is the key to consumers' trust. See our new paper: "Mosaic™: Unlocking Lifestyles in the Nordics".
NDR Team
- Sep 12, 2023
Lifestyle: Understanding Consumer Behavior
With a multi-layered understanding of consumers' lifestyles, marketers now have new analytical resources to create meaningful connections.
NDR Team
- Aug 25, 2023
Lifestyle Targeting Creates Meaningful Connections
Lifestyles are not buzzwords. They are real, living manifestations of our choices, dreams & constraints. Free lifestyle targeting paper!
NDR Team
- Aug 21, 2023
Prepare for privacy regulations to affect advertising
Advertisers risk years of loyalty work by not preparing for the cookieless world. We help Nordic marketers succeed with the new data limits.
NDR Team
- Aug 3, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
NDR Team
- Jun 20, 2023
Swedish publisher leads advertisers to lifestyle data
One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.
NDR Team
- Jun 14, 2023
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR/NDR.
NDR Team
- Jun 5, 2023
Fresh data feed from +2000 updated audiences
NDR is starring in the May issue of the IDFree Insider newsletter celebrating a massive update of over 2000 audiences in the Nordics.
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