Flipping the Script - Why Embrace the "Deadspots" in the Nordic Ad Market?
Nordic consumers defy "all-or-nothing" targeting! NDR's Flip-the-Script unlocks potential in "deadspots" for broader ad reach & engagement.
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NDR Team
May 13
Nordic Data Resources Soars on the Martech Supergraphic
Once again, we have secured our place on the prestigious Martech Supergraphic, a testament to our innovation in marketing technology.
NDR Team
May 8
Unveiling the Secrets of Award-Winning Ads in 2023
Learn from the masters: In today's privacy-conscious world, effective storytelling goes hand-in-hand with understanding your audience.
NDR Team
Apr 30
Make a Splash This Summer with Precision Advertising
Summer is on the horizon! Reach your ideal customers with pinpoint accuracy using NDR's arsenal of 16 custom pre-built summer audiences.
NDR Team
Apr 17
Score Big with Custom Audiences for Olympics & UEFA 2024
The 2024 sporting calendar promises a summer of epic athletic achievements! Make your OL & UEFA campaigns soar with NDR's custom audiences.
NDR Team
Mar 5
Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.
NDR Team
Feb 2
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.
NDR Team
Jan 29
NDR provide TV4 advertisers with ethical audience data
TV4 partners with NDR to support advertisers with user-friendly and privacy-safe self-service tools to build and reach their audiences.
NDR Team
Jan 10
Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.
NDR Team
Sep 12, 2023
Lifestyle: Understanding Consumer Behavior
With a multi-layered understanding of consumers' lifestyles, marketers now have new analytical resources to create meaningful connections.
NDR Team
Aug 25, 2023
Lifestyle Targeting Creates Meaningful Connections
Lifestyles are not buzzwords. They are real, living manifestations of our choices, dreams & constraints. Free lifestyle targeting paper!
NDR Team
Aug 21, 2023
Prepare for privacy regulations to affect advertising
Advertisers risk years of loyalty work by not preparing for the cookieless world. We help Nordic marketers succeed with the new data limits.
NDR Team
Jun 20, 2023
Swedish publisher leads advertisers to lifestyle data
One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.
NDR Team
Jun 14, 2023
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR/NDR.
NDR Team
Jun 5, 2023
Fresh data feed from +2000 updated audiences
NDR is starring in the May issue of the IDFree Insider newsletter celebrating a massive update of over 2000 audiences in the Nordics.
NDR Team
May 11, 2023
Jury of Consumers Award the 2022 Top Creative Effectiveness
How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.
NDR Team
May 3, 2023
New Nordic Audience Lists 2023
See the brand-new versions of country-based audience lists that we offer you and/or your clients in order to reach the Nordics.
NDR Team
Apr 21, 2023
New Nordic Network: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
NDR Team
Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
NDR Team
Mar 21, 2023
Meta's tracking tool Pixel banned in Austria
Transatlantic data flows no more! The Austrian data watchdog has banned Meta's tracking tool Pixel because it breaks GDPR rules.
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