Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Nordic Data Resources
- Apr 21
No New Season For Apps Harvesting User Data
Google has withdrawn over a dozen apps from its Play Store after discovering code that has secretly harvested user data.
Nordic Data Resources
- Mar 4, 2021
Spain joins the privacy safe targeting world
As proud data-partner with the IDFree targeting platform, we are excited to announce that NDR now offers privacy safe audience data in Spain
Nordic Data Resources
- Sep 7, 2020
Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
Nordic Data Resources
- Aug 5, 2020
Creepy-free IP targeting
IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping on personal user data.
Nordic Data Resources
- May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Nordic Data Resources
- Mar 4, 2020
Times They are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
Nordic Data Resources
- Feb 26, 2020
ID-Free Omnichannel Harmony
Unifying ad campaigns to include traditional and digital channels, point-of-sale, in-store, and online experiences is a lesson in harmony.
Nordic Data Resources
- Feb 14, 2020
Valentine's Day: Privacy is Caring
Happy Valentines Day! We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is way better than chocolate.
Nordic Data Resources
- Feb 10, 2020
New Privacy Leaders emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy awareness is business-critical.
Nordic Data Resources
- Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
Nordic Data Resources
- Jan 14, 2020
New ID-Free Recipe
When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.
Nordic Data Resources
- Jan 9, 2020
From Tracking to Privacy-by-Default
"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."
Nordic Data Resources
- Dec 11, 2019
Yo ad industry! It’s time to innovate!
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
Nordic Data Resources
- Nov 25, 2019
US lawmakers plan to regulate data privacy and facial recognition
GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
Nordic Data Resources
- Nov 13, 2019
"No private data has been used in this campaign"
A new partnership between Adssets and Nordic Data Resources provide agencies, publishers and brands with privacy safe demographic targeting.