Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

Unifying ad campaigns to include traditional and digital channels, point-of-sale, in-store, and online experiences is a lesson in harmony.

Happy Valentines Day! We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is way better than chocolate.

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy awareness is business-critical.

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

A new partnership between Adssets and Nordic Data Resources provide agencies, publishers and brands with privacy safe demographic targeting.