Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
"Focusing on customer data ethics doesn’t mean marketers need to stop collecting data or avoid advanced analytics or use of AI. It is best viewed as a progression that starts with merely being compliant, moves to reducing risks and ends up where trust becomes more than a word used in advertising slogans."
Among the 21 marketing technologies on the Hype Cycle, it is one of five technologies that are of high importance to marketing leaders.
Top 5 MarTech trends 2020
Artificial intelligence (AI) for marketing
As privacy pioneers NDR has been protecting users' right to privacy since 2015.