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15 hours ago
2 min

Kantar identifies 10 trends for 2021

Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.

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Nordic Data Resources

Nov 11
1 min

Kantar unlocks category doors

One recurring theme is that brands should not rely too heavily on any one type of media.

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Nordic Data Resources

Sep 7
1 min

Data ethics on Gartner Hype Cycle

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

37 viewsWrite a comment

Nordic Data Resources

Aug 5
2 min

Creepy-free IP targeting

IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping on personal user data.

20 viewsWrite a comment

Nordic Data Resources

Jul 20
1 min

The Future of Digital Advertising

With our new ID-free targeting tool we help shape the future of digital advertising without cookies. Try it out for free by signing up.

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Nordic Data Resources

Jul 15
2 min

Gartner: CMOs remain upbeat

Gartner's Annual CMO Spend Survey Research indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

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Nordic Data Resources

Jul 6
1 min

Behind the tech giants' veil

Our article about Adtech, privacy, and targeting insights is now published in the Norwegian magazine Analysen.

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Nordic Data Resources

Jun 15
1 min

Enabling a Single Source of Truth

The latest Adform white paper discuss why a single source of truth plays a pivotal role in a holistic view of data.

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Nordic Data Resources

Jun 10
1 min

Join us in the New Marketing World

Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access www.signup.idfree.co

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Nordic Data Resources

May 12
2 min

Digital Dilemma Awareness

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

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Nordic Data Resources

Apr 17
1 min

Kantar Audiences live in Europe

Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

51 viewsWrite a comment

Nordic Data Resources

Apr 6
2 min

Whopper de la Quarantine

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

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Advertising dos and don'ts during pandemic

Nordic Data Resources

Mar 31
2 min

Advertising dos and don'ts during pandemic

A Kantar survey shows that consumers don't expect brands to completely stop their advertising - but the line to tread is indeed fine.

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Coronavirus: Kantar data shows shift in viewing behaviours

Nordic Data Resources

Mar 24
2 min

Coronavirus: Kantar data shows shift in viewing behaviours

Like Kantar (and adtech as a whole) we are committed to helping our clients better understand the changing behaviours during the pandemic.

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Times They are A-Changin' in Post-cookie Advertising

Nordic Data Resources

Mar 4
2 min

Times They are A-Changin' in Post-cookie Advertising

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

49 viewsWrite a comment

Nordic Data Resources

Feb 18
1 min

Big Tech wants more regulation

In a Financial Times op-ed Facebook CEO Mark Zuckerberg calls for new rules and oversight of the industry to help restore trust in big tech.

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Nordic Data Resources

Jan 28
1 min

Happy Data Privacy Day!

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

35 viewsWrite a comment

Nordic Data Resources

Jan 21
1 min

Location-Based is the new Black

Proximity and Location-Based Marketing is the hot topic as t-h-e alternative to the creepy tracking of customers' private data.

48 viewsWrite a comment

Nordic Data Resources

Jan 14
1 min

New ID-Free Recipe

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

56 viewsWrite a comment

Nordic Data Resources

Jan 9
1 min

From Tracking to Privacy-by-Default

"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."

60 viewsWrite a comment

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