Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021. We listen and learn.
Global Data Resources (GDR) is the latest partner to be featured in a highly interesting talk about among other why GDR audiences are relevant for brands and advertisers.
The Q&A covers several aspects of a partnership, grounded in quality control and reach.
"We were impressed by the Eyeota team’s dedication to data quality."
- Per Kristian Tandberg, Managing Director, Global Data Resources
Data opportunities for brands 2021
Data quality is the beginning and end to get advertisers reach as well as social, demographic, interest, and purchase intent. In Nordic Data Resources we share the same foundation on privacy safe quality data, which is why we can provide advertisers in the Nordics with a solid data partner.
Per Kristian Tandberg highlights two major trends that will strengthen in 2021: