Yo! Ad Industry! It’s Time To Innovate
In an AdExchanger column, Dan Linton, Global Data Privacy Officer at W2O Group, describes the loss of "the advertising cookie" as an industry crutch, leaned on to maintain the status quo. His answer: Get over it!
With the title: Privacy, Cookies And Personalization: Ad Tech Needs To Get Over It, Linton discusses how clinging to old models has become the ad industry's go-to answer to avoid solving the deep issues behind being able to both comply with privacy and create relevant/personalized ads.
Problem is: It won't cut it.
"With all those barriers to what we currently know as behavioral advertising – most of which aren’t related to data privacy legislation – it’s time (and long overdue) for the ad industry to innovate."
At NDR we're frontrunners in data privacy, working solely with anonymous census data on neighborhood level in building audiences.
Our GDPR-compliant audience tool THEU is the the solution to innovative ad personalization and privacy!
T H E U
Transparent Holistic Everyone Unique
Built from official governmental census data, no private data, cookies or online ID’s are collected.
With THEU you can even create unique audiences from your data – i.e. tracking ID’s or CRM data – and easily upload a single file to every one of your SoMe platforms.
We're excited to tell you more and introduce you to a tool that solves your challenges with "Privacy, Cookies And Personalization".
Please get in touch with your local NDR representative - or via our Contact.