In an AdExchanger column, Dan Linton, Global Data Privacy Officer at W2O Group, describes the loss of "the advertising cookie" as an industry crutch, leaned on to maintain status quo. His answer: Get over it!
With the title: Privacy, Cookies And Personalization: Ad Tech Needs To Get Over It, Linton discuss how clinging to old models has become the ad industry go-to answer to avoid solving the deep issues behind being able to both comply with privacy and create relevant/personalized ads.
Problem is: It won't cut it.
"With all those barriers to what we currently know as behavioral advertising – most of which aren’t related to data privacy legislation – it’s time (and long overdue) for the ad industry to innovate."
At NDR we're frontrunners in data privacy, working solely with anonymous census data on neighborhood level in building audiences.
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