Happy Woman

Nordic

Audiences

Nordic Data Resources (NDR) provides agencies and advertisers in the Nordics with enriched and efficient data for audience targeting.

NDR is selected to be on the 2021 European Martech Supergraphic in the category Audience/Marketing Data & Data Enhancement.

NEWS

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NORDIC REACH

We use census data to segment geographical neighbourhoods in key Nordic consumer markets.

PRIVACY SAFE

We segment neighbour-hoods, not individuals. Our targeting is 100% GDPR compliant.

OPERATIONAL

Our lifestyle personas are built from real census data. They are solid and stable over time.

LOCAL INSIGHT

With local offices in every Nordic capital, we are always close by and ready to help.

EFFICIENT

Neighbourhoods reflect lifestyles, and lifestyles are key to consumers' consumption choices.

IDFREE TARGETING

We partner with the IDFree targeting platform to offer cookieless online omni-channel activation.

 
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TRANSPARENT TARGETING

WHY WE DO WHAT WE DO

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GETTING TO KNOW US

WHO DO WE THINK WE ARE

2015
COMPANY START 

Founded in Oslo, Norway, by Nordic IT veterans who combined CRM experts, programmatic pioneers, and academic statisticians in one vibrant firm.

2019
DATA PARTNERS

We enter more data partnerships with industry leaders like Kantar, InsightOne, TransUnion, and Experian.

2016
NORDIC DATA

We earn the position of preferred 3rd party data provider in Norway, Denmark, Sweden, and Finland under our name Nordic Data Resources.

2020
IDFREE.COM PARTNER

We partner with the IDFree targeting tool, enabling privacy-safe audiences, insights, online omni-channel activation.

2018
GLOBAL DATA

We launch our global sister company Global Data Resources in 12 additional countries including US, UK, DACH, Poland, and Southern Europe.

2021
MARTECH LEADER

On the 2021 European Martech Supergraphic, NDR is in the category Audience/ Marketing Data & Data Enhancement.

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