PRIVACY SAFE

TARGETING

IN THE NORDICS

WHO • WHY • HOW

Nordic Data Resources is built on a simple vision:

We want to provide agencies and advertisers with safe and efficient online targeting without collecting consumers' private data.

 

We use offline, privacy safe neighborhood data to classify the full population in each of the 4 Nordic countries, covering +25 million people.

 

Our dynamic cluster algorithm and data partnerships allow us to predict social-demographics and relevant consumer consumption patterns - safely & efficiently. 

NEWS

 

NEIGHBORHOODS MATTER

Modern White House

Neighborhoods reflect lifestyles. 

And lifestyles are key to

consumption choices.

In our modern world, neighborhood is a much

stronger link to consumption

preferences than age or gender

Our dynamic cluster algorithm and data partnerships

allow us to safely and efficiently predict social-demographics and relevant consumer consumption patterns safely and efficiently. 

LIFESTYLE TARGETING

  • Architectural Building Design

    NORDIC REACH

    We use census data to segment geographical neighborhoods in key Nordic consumer markets. 

  • Fashion & Accessories Model

    OPERATIONAL

     

    Our lifestyle personas are built

    from real census data. They are solid, and stable over time.

  • Fried Fish Fillet

    EFFICIENT

     

    Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.

  • Male Photographer

    PRIVACY SAFE

     

    We segment neighborhoods,

    not individuals. Our targeting is

    100% GDPR compliant.

  • Open Sign

    LOCAL

     

    With local offices in every Nordic capital, we are always close by

    and ready to help.

  • Cups of Coffee

    IDFREE

     

    We partner with the IDFree targeting platform to offer online omnichannel activation.

 

OUR STORY

  • COMPANY START

    Founded in Oslo, Norway, by Nordic IT veterans who combined CRM experts, programmatic pioneers, and academic statisticians in one vibrant firm.

  • vinduer.jpg
    PRIVACY BY DESIGN

    From day 1 we insist on not using

    behavioral targeting or site traffic.

    We focus on neighborhoods

    and census data.

  • Wooden Staircase
    NORDIC DATA

    We earn the position of preferred 3rd party data provider in Norway, Denmark, Sweden, and Finland under our name

    Nordic Data Resources.

  • City Scape
    GLOBAL DATA

    We launch our global sister company

    Global Data Resources in 12 additional

    countries including US, UK, DACH,

    Poland, and Southern Europe.


  • Professional Growth
    EXPANDING

    We expand to 17 key markets while

    segmenting almost 50 million neighborhoods. We work with world leaders like Kantar, InsightOne, Experian.

  • sailboat
    IDFREE PLATFORM

    We launch the IDFree targeting

    platform with privacy safe consumer insights, analytics, research methods,

    and targeted marketing.

 

FIND US HERE

 

REACH US

 
MENU
OFFICES

Copenhagen

Gothenburg

Helsinki

Oslo

Stockholm

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