ID-FREE
TARGETING
IN THE NORDICS
id-free custom audiences
across all marketing channels
NEWS
PRIVACY SAFE
LIFESTYLE TARGETING
NEIGHBORHOOD BASED
Neighborhoods reflect lifestyles, and lifestyles
are key to
consumption choices.
NORDIC REACH
We use census data to segment geographical neighborhoods in key Nordic consumer markets.
PRIVACY SAFE
We segment neighborhoods,
not individuals. Our targeting is
100% GDPR compliant.
OPERATIONAL
Our lifestyle personas are built
from real census data. They are solid, and stable over time.
LOCAL
With local offices in every Nordic capital, we are always close by
and ready to help.
EFFICIENT
Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.
ID-FREE
Our ID-free targeting platform
is the bridge to the new
marketing world.
OUR STORY
2015
COMPANY START
Founded in Oslo, Norway, by Nordic IT veterans who combined CRM experts, programmatic
pioneers, and academic statisticians
in one vibrant firm.
2018
GLOBAL DATA
We launch our global sister company
Global Data Resources in 12 additional
countries including US, UK, DACH,
Poland, and Southern Europe.
2015
PRIVACY BY DESIGN
From day 1 we insist on not using
behavioral targeting or site traffic.
We focus on neighborhoods
and census data.
2019
EXPANDING
We expand to 17 key markets while
segmenting almost 50 million neighborhoods.
We work with leading
data partners like Kantar and Experian.
2016
NORDIC DATA
We earn the position of preferred 3rd party
data provider in Norway, Denmark, Sweden,
and Finland under our name
Nordic Data Resources.
2020
ID-FREE PLATFORM
We launch the ID-free targeting
platform with privacy safe consumer insights, analytics, research methods,
and targeted marketing.
FIND US HERE
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