SAFE & EFFICIENT
TARGETING
IN THE NORDICS
NDR is selected to be on the 2021 European Martech Supergraphic
in the category Audience/Marketing Data & Data Enhancement.
KNOW THE NORDICS
Nordic Data Resources (NDR)
provides agencies and advertisers
in the Nordics with privacy-safe, enriched, and efficient online omnichannel targeting.
By using ex. offline neighbourhood data to classify the full population in each of the four Nordic countries, we cover +25 million people.
NDR diligently work to end silos:
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As data partner with idfree.com
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By offering pre-built Audience packs - ready for activation on display, video, mobile, and on social media channels in minutes.
NEIGHBOURHOODS
Neighbourhoods reflect lifestyles.
And lifestyles are key to
consumers' consumption choices.
In our modern world, the neighbourhood we live in is a much stronger link to our consumer preferences
than age or gender.
Our dynamic cluster algorithm and data partnerships allow us to safely and efficiently predict social demographics and relevant consumer consumption patterns:
Safely and efficiently.
TRANSPARENT TARGETING
NORDIC REACH
We use census data to segment geographical neighbourhoods in key Nordic consumer markets.
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PRIVACY-SAFE
We segment neighbourhoods, not individuals. Our targeting is 100%
GDPR compliant.
OPERATIONAL
Our lifestyle personas are built from
real census data. They are solid
and stable over time.
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EFFICIENT
Neighbourhoods reflect lifestyles,
and lifestyles are key to consumers' consumption choices.
IDFREE.COM
We partner with the IDFree targeting platform to offer cookieless online omnichannel activation.
ABOUT US
EXPANDING
We enter more data partnerships
with industry leaders like Kantar, InsightOne, and Experian.
IDFREE PARTNER
We are selected as data partner with
the IDFree targeting tool, enabling
privacy-safe audiences, insights, online omnichannel activation.
GLOBAL DATA
We launch our global sister company
Global Data Resources in 12 additional
countries including US, UK, DACH,
Poland, and Southern Europe.
MARTECH LEADER
NDR is selected to be on the 2021 European Martech Supergraphic in the category Audience/Marketing Data & Data Enhancement.
FIND US HERE
