WHO • WHY • HOW

Nordic Data Resources is built on a simple vision:

We want to provide agencies and advertisers with safe and efficient online targeting without collecting consumers' private data.

We use offline, privacy safe neighborhood data to classify the full population in each of the 4 Nordic countries, covering +25 million people.

Our dynamic cluster algorithm and data partnerships allow us to predict social-demographics and relevant consumer consumption patterns - safely & efficiently.

NEWS

Nordic Data Resources

4 days ago

Eyeota Audience Data Sessions Q&A

Nordic Data Resources

Feb 11

Germany on the IDFree Map

Nordic Data Resources

Jan 14

BidTheatre activation on partner platform

Nordic Data Resources

Jan 7

Omnichannel on Danish CMO Agenda 2021

NEIGHBORHOODS MATTER

Neighborhoods reflect lifestyles.

And lifestyles are key to

consumption choices.

In our modern world, neighborhood is a much

stronger link to consumption

preferences than age or gender

Our dynamic cluster algorithm and data partnerships

allow us to safely and efficiently predict social-demographics and relevant consumer consumption patterns safely and efficiently.

Why Neighborhoods Matter

LIFESTYLE TARGETING

NORDIC REACH

We use census data to segment geographical neighborhoods in key Nordic consumer markets.
OPERATIONAL

Our lifestyle personas are built

from real census data. They are solid, and stable over time.
EFFICIENT

Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.
PRIVACY SAFE

We segment neighborhoods,

not individuals. Our targeting is

100% GDPR compliant.
LOCAL

With local offices in every Nordic capital, we are always close by

and ready to help.
IDFREE

We partner with the IDFree targeting platform to offer online omnichannel activation.

OUR STORY

2015
COMPANY START
Founded in Oslo, Norway, by Nordic IT veterans who combined CRM experts, programmatic pioneers, and academic statisticians in one vibrant firm.

Reach Us
2015
PRIVACY BY DESIGN
From day 1 we insist on not using

behavioral targeting or site traffic.

We focus on neighborhoods

and census data.

Download paper
2016
NORDIC DATA
We earn the position of preferred 3rd party data provider in Norway, Denmark, Sweden, and Finland under our name

Nordic Data Resources.

Our blog
2018
GLOBAL DATA
We launch our global sister company

Global Data Resources in 12 additional

countries including US, UK, DACH,

Poland, and Southern Europe.

GDR
2019
EXPANDING
We expand to 17 key markets while

segmenting almost 50 million neighborhoods. We work with world leaders like Kantar, InsightOne, Experian.

Find Us
2020
IDFREE PLATFORM
We launch the IDFree targeting

platform with privacy safe consumer insights, analytics, research methods,

and targeted marketing.

idfree.com