PRIVACY SAFE
LIFE-STYLE
TARGETING
IN THE NORDICS
WHY TARGET
NEIGHBORHOODS?
Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.
Our consumer preferences and behavior are closely tied
to our lifestyle - and the most central consumer choice
is what neighborhood to live in.
In a modern world lifestyle, neighborhood is a much stronger
link to consumption preferences
than age or gender.
We segment almost 50 million neighborhoods in
17 key consumer markets in the Nordics.
Read more in our free paper
Why neighborhoods matter
USING
NEIGHBORHOODS
TO TARGET LIFE-STYLES
NORDIC REACH
We use census data to
segment geographical
neighborhoods in key
Nordic consumer markets.
EFFICIENT
OPERATIONAL
Our lifestyle personas are
built from real census data.
They are solid
and stable over time.
Neighborhoods reflect
lifestyles, and lifestyles are
key to consumption choices.
LOCAL KNOWLEDGE
With local offices in every
Nordic capital, we are always
close by and ready to help.
We segment neighborhoods,
not individuals.
Our targeting is 100%
GDPR compliant.
SAFE
NORDIC SERVICE
OUR STORY
2015
PRIVACY BY DESIGN
2015
COMPANY FOUNDATION
Founded in Oslo, Norway by
Nordic it veterans, combining
CRM experts, programmatic
pioneers, and
academic statisticians.
From day 1 we insist on not
using site traffic or
behavioral targeting.
We focus on neighborhoods
and census data.
2016
NORDIC DATA RESOURCES
Preferred 3rd party data in
Norway, Denmark, Sweden
and Finland under the brand
Nordic Data Resources.
2018
GLOBAL DATA RESOURCES
We launch our global
sister company
in 12 additional countries
including US, UK, DACH, Poland,
and southern Europe.
2019
50 MILLION
NEIGHBORHOODS
We expand to 17 key markets
while segmenting almost
50 million neighborhoods.