Nordic
Audiences
Nordic Data Resources (NDR) provides agencies and advertisers in the Nordics with enriched and efficient data for audience targeting.
NDR is selected to be on the 2021 European Martech Supergraphic in the category Audience/Marketing Data & Data Enhancement.
NORDIC REACH
We use census data to segment geographical neighbourhoods in key Nordic consumer markets.
PRIVACY SAFE
We segment neighbour-hoods, not individuals. Our targeting is 100% GDPR compliant.
OPERATIONAL
Our lifestyle personas are built from real census data. They are solid and stable over time.
LOCAL INSIGHT
With local offices in every Nordic capital, we are always close by and ready to help.
EFFICIENT
Neighbourhoods reflect lifestyles, and lifestyles are key to consumers' consumption choices.
IDFREE TARGETING
We partner with the IDFree targeting platform to offer cookieless online omni-channel activation.
TRANSPARENT TARGETING
WHY WE DO WHAT WE DO
GETTING TO KNOW US
WHO DO WE THINK WE ARE
2015
COMPANY START
Founded in Oslo, Norway, by Nordic IT veterans who combined CRM experts, programmatic pioneers, and academic statisticians in one vibrant firm.
2019
DATA PARTNERS
We enter more data partnerships with industry leaders like Kantar, InsightOne, TransUnion, and Experian.
2016
NORDIC DATA
We earn the position of preferred 3rd party data provider in Norway, Denmark, Sweden, and Finland under our name Nordic Data Resources.
2020
IDFREE.COM PARTNER
We partner with the IDFree targeting tool, enabling privacy-safe audiences, insights, online omni-channel activation.
2018
GLOBAL DATA
We launch our global sister company Global Data Resources in 12 additional countries including US, UK, DACH, Poland, and Southern Europe.
2021
MARTECH LEADER
On the 2021 European Martech Supergraphic, NDR is in the category Audience/ Marketing Data & Data Enhancement.
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