We use census data to segment geographical neighborhoods in key Nordic consumer markets.
We segment neighborhoods,
not individuals. Our targeting is
100% GDPR compliant.
Our lifestyle personas are built
from real census data. They are solid, and stable over time.
With local offices in every Nordic capital, we are always close by
and ready to help.
Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.
Our IDFree targeting platform
is the bridge to the new
Founded in Oslo, Norway, by Nordic IT veterans who combined CRM experts, programmatic pioneers, and academic statisticians in one vibrant firm.
We launch our global sister company
Global Data Resources in 12 additional
countries including US, UK, DACH,
Poland, and Southern Europe.
From day 1 we insist on not using
behavioral targeting or site traffic.
We focus on neighborhoods
and census data.
We expand to 17 key markets while
segmenting almost 50 million neighborhoods. We work with world leaders like Kantar, InsightOne, Experian.
We earn the position of preferred 3rd party data provider in Norway, Denmark, Sweden, and Finland under our name
Nordic Data Resources.
We launch the IDFree targeting
platform with privacy safe consumer insights, analytics, research methods,
and targeted marketing.
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