MENU
OFFICES

Copenhagen

Gothenburg

Helsinki

Oslo

Stockholm

SOCIAL

PRIVACY SAFE 

LIFE-STYLE

TARGETING 

IN THE NORDICS

WHY TARGET

NEIGHBORHOODS?

Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices. 

Our consumer preferences and behavior are closely tied

to our lifestyle - and the most central consumer choice

is what neighborhood to live in.

In a modern world lifestyle, neighborhood is a much stronger

link to consumption preferences

than age or gender.


We segment almost 50 million neighborhoods in
17 key consumer markets in the Nordics.

Read more in our free paper
Why neighborhoods matter

USING

NEIGHBORHOODS

TO TARGET LIFE-STYLES

NORDIC REACH

We use census data to

segment geographical 

neighborhoods in key

Nordic consumer markets.

EFFICIENT
OPERATIONAL

Our lifestyle personas are

built from real census data.

They are solid
and stable over time.

Neighborhoods reflect

lifestyles, and lifestyles are

key to consumption choices.

LOCAL KNOWLEDGE

With local offices in every

Nordic capital, we are always

close by and ready to help.

We segment neighborhoods,

not individuals.

Our targeting is 100%
GDPR compliant.

SAFE
 

NORDIC SERVICE

 

OUR STORY

2015
PRIVACY BY DESIGN
   2015
COMPANY FOUNDATION

Founded in Oslo, Norway by
Nordic it veterans, combining
CRM 
experts, programmatic
pioneers, and

academic statisticians.

From day 1 we insist on not
using site traffic or
behavioral targeting.
We focus on neighborhoods

and census data.

2016
NORDIC DATA RESOURCES

Preferred 3rd party data in
Norway, Denmark, Sweden
and Finland under the brand
Nordic Data Resources.

2018
GLOBAL DATA RESOURCES

We launch our global
sister company

Global Data Resources

in 12 additional countries

including US, UK, DACH, Poland,

and southern Europe.

2019
ADFORM GLOBAL
TRUSTED PARTNER

Built-in privacy and data

transparency makes Adform

appoint us  

 Global Trusted Partner.

FIND US HERE

 
 

PLEASE FEEL WELCOME

TO REACH OUT