Nordic Data ResourcesJun 21, 2022PRIVACYConsumers Push for Privacy-Safe PersonalizationAuthentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Nordic Data ResourcesMay 12, 2020PARTNERSDigital Dilemma AwarenessKantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Nordic Data ResourcesDec 11, 2019NEWSYo! Ad Industry! It’s Time To Innovate"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."