The latest article in Street Fight’s Pursuing Privacy series comments on the implementation of California’s newest data privacy regulations (CCPA).
The main conclusions point to the new emerging leaders being supportive of a move for greater transparency & user control over how their data are used.
"Technology companies must manage customer data the way their customers expect them to manage it. Firms that do this can expect to come out winners in this new battleground, and those that do not can expect to experience severe pushback from both consumers and regulators in the coming years."
The privacy trend is not new in the EU, but consumer awareness and legal regulations are growing globally.
NDR is among the privacy front-runners! We are built on a culture that respects data privacy. Our ID-Free Targeting solution lets your organization guarantee that all your marketing channels & platforms are based on not collecting & storing personal consumer data.
Privacy integration in the words of industry giants like:
Privacy is a business-critical discipline
"Brands must navigate the realities of consumer desires for increasingly personalized content and more robust data protection by taking a holistic approach to data capture, drawing from both explicit and (increasingly) implicit data sources."
Data Privacy Is The New Strategic Priority
"Sustained compliance delivers a number of benefits, but firms with reactive and siloed privacy tactics will fail to capitalize on them. Some have begun to address the need for more mature data protection controls and strategies, but many lag behind."