GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy and facial recognition.
The new legislation “articulates the fundamental right of consumers to access their data, to correct their data, to delete their data.”
If the bill is enacted, Washington will follow California and the European Union, who have both established their own privacy regulations.
"Washington would be a pioneer in regulating facial recognition, as the controversial technology is not explicitly covered by California or the EU’s laws."
The GeekWire article points to Washington as home to two of the world's most powerful technology companies, Amazon and Microsoft, The new regulations could therefore have implications that extend far beyond the state’s borders.
No private data used
NDR is the answer to privacy safe data to custom build your audience by. We do not use private data or online ID's - but rely on official census data to segment geographical neighborhoods in key consumer markets.
Please get in touch with a local NDR representative for more about our privacy safe targeting - or use our web contact form.
Our free paper: Why neighborhoods matter