Programmatic ads may never be the same but phasing out 3rd party cookies does not happen overnight. Nevertheless, it is estimated that almost 40% of all online traffic in the US has already blocked 3rd party cookies. With a new advertising ecosystem, we all have to find our feet. But instead of letting you rely on tedious workarounds in your current setup, we give you a helping hand as you transition to zero and 1st party data targeting.
Keep your focus on the creatives and the strategy - and we will match your brief with a data package with audience profile(s) and country-based reach, ready for you to activate on as many marketing channels as fits your campaign.
Reshaping digital advertising
Relying on zero and 1st party data to reach your/your client's audience is a new digital advertising process that differs substantially from what 3rd party cookies have long done for the ad industry.
But you do not have to face it on your own.
At NDR we have never allowed unique identifiers that track users’ every move across the web (3rd party data) to be part of our enriched audience data. We simply do not believe in the personalization-through-personal-data model, and we only allow anonymized census data to enter our dynamic cluster algorithm to create complex audiences that you are able to activate on all marketing channels, including social media.
Thus, we help you/your clients build trust in the brand by using only privacy-safe data in the campaigns.
Send Us Your Brief
To get started on using the 1st party/CRM data you have access to, all you need to do is:
Send us your brief (find your local NDR rep here)
Send us your budget (x million impressions/x amount in €)
Prompt us to open a paid account for you on idfree.com (you can personalize with company logo and name)
We then return a data packet that allows you to easily:
Present campaign insights to the marketing team and/or clients
Share and/or adjust audience and reach before activation
See on Google Maps whom you are targeting
Activate campaign from idfree.com by logging into the platform account on e.g. Facebook and activate with a few simple steps
Download post-campaign reports
As always, give us a call or email for an informal talk about your ad data needs. We have answers.