• Nordic Data Resources

Behind the tech giants' veil

Updated: Jul 21

Our article about AdTech, privacy, and targeting insights is now published in the Norwegian magazine Analysen, run by the member site analysen.no.


In the translated words of NDR Managing Director & Co-founder, Gunnar Kihl:

"AdTech is no longer "just" about delivering traffic and fast statistics that highlight short-term returns, but must also enrich and deliver the personality of creative branding. With a social media boom in advertising channels and digital formats, multi-channel tools to support creative storytelling are essential for most CMOs."

ID-free targeting platform - idfree.com

We further argue that GDPR, and the upcoming death of 3rd party cookies, provide a backdrop that enables stable and robust data models and marketing technology - from regions like the Nordics - to make valuable contributions to the global development scene.


Our contribution and solution for the future will be launched with our coming tool IDfree.com. Please feel free to sign up for your own freemium account, and explore the future of consumer insights, analytics, research methods, and targeted marketing with us.


"By working with analytics, segmentation and targeting models across the major Adtech systems, and relying on local community data on geography/ neighborhoods - combined with qualitative research data - you can work with strong precision, across platforms. While staying on the right side of GDPR legislation, and without the use of cookies."

#Analysen #article #idfree #analytics #AdTech #branding #multiplatform

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