Behind the tech giants' veil
Updated: Jul 21
Our article about AdTech, privacy, and targeting insights is now published in the Norwegian magazine Analysen, run by the member site analysen.no.
In the translated words of NDR Managing Director & Co-founder, Gunnar Kihl:
"AdTech is no longer "just" about delivering traffic and fast statistics that highlight short-term returns, but must also enrich and deliver the personality of creative branding. With a social media boom in advertising channels and digital formats, multi-channel tools to support creative storytelling are essential for most CMOs."
ID-free targeting platform - idfree.com
We further argue that GDPR, and the upcoming death of 3rd party cookies, provide a backdrop that enables stable and robust data models and marketing technology - from regions like the Nordics - to make valuable contributions to the global development scene.
Our contribution and solution for the future will be launched with our coming tool IDfree.com. Please feel free to sign up for your own freemium account, and explore the future of consumer insights, analytics, research methods, and targeted marketing with us.