Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

A Kantar survey shows that consumers don't expect brands to completely stop their advertising - but the line to tread is indeed fine.

Like Kantar (and adtech as a whole) we are committed to helping our clients better understand the changing behaviours during the pandemic.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

In a Financial Times op-ed Facebook CEO Mark Zuckerberg calls for new rules and oversight of the industry to help restore trust in big tech.

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity and Location-Based Marketing is the hot topic as t-h-e alternative to the creepy tracking of customers' private data.

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.