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The Future of Digital Advertising
With our new ID-free targeting tool we help shape the future of digital advertising without cookies. Try it out for free by signing up.
adamkolasa
Jul 20, 2020


Gartner: CMOs remain upbeat
Gartner's Annual CMO Spend Survey Research indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.
adamkolasa
Jul 15, 2020


Behind The Tech Giants' Veil
Our article about Adtech, privacy, and targeting insights is now published in the Norwegian magazine Analysen.
adamkolasa
Jul 6, 2020


Enabling a Single Source of Truth
The latest Adform white paper discuss why a single source of truth plays a pivotal role in a holistic view of data.
adamkolasa
Jun 15, 2020


Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
adamkolasa
Apr 6, 2020


Advertising Do's and Don'ts During the Pandemic
A Kantar survey shows that consumers don't expect brands to completely stop their advertising - but the line to tread is indeed fine.
adamkolasa
Mar 31, 2020


Times They are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
adamkolasa
Mar 4, 2020


Big Tech Wants More Regulation
In a Financial Times op-ed Facebook CEO Mark Zuckerberg calls for new rules and oversight of the industry to help restore trust in big tech.
adamkolasa
Feb 18, 2020


Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
adamkolasa
Jan 28, 2020


Location-Based is the new Black
Proximity and Location-Based Marketing is the hot topic as t-h-e alternative to the creepy tracking of customers' private data.
adamkolasa
Jan 21, 2020


From Tracking to Privacy-by-Default
"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."
adamkolasa
Jan 9, 2020


Yo! Ad Industry! It’s Time To Innovate
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
adamkolasa
Dec 11, 2019


US Lawmakers Plan To Regulate Data Privacy And Facial Recognition
GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
adamkolasa
Nov 25, 2019


Big Up To Digital And SoMe Budgets
Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.
adamkolasa
Nov 19, 2019


Smart Homes to More Than Double by 2023
The latest estimates from Berg Insight sees a huge rise to over 140 million smart homes across Europe and North America in 2023.
adamkolasa
Nov 4, 2019


What Is Wrong With Micro-Targeting?
Micro-targeting is the process of combining multiple audiences to target a very specific and precise target group. NDR address it.
adamkolasa
Sep 24, 2019


Why Neighbourhoods Matter
At NDR we do not deal with individual data. Our key unit is neighbourhood. Read about why this method provides precision, privacy and reach.
adamkolasa
Aug 30, 2019
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