An Evidence-based Guide to Modern Marketers
"Modern Marketing Dilemmas" is Kantar's guide packed with tangible and evidence-based tips for the modern marketer to take away.
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adamkolasa
- Jun 21, 2022
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
adamkolasa
- Jan 6, 2022
The Good, the Bad and the Ugly Data
We have the “good” third-party data that comes from non-cookie sources and can help your brand whistle its unique tune in the sunset.
adamkolasa
- Mar 17, 2021
Data is not the enemy! Street Fight Mag Q&A
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
adamkolasa
- Nov 30, 2020
Kantar identifies 10 trends for 2021
Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.
adamkolasa
- Nov 11, 2020
Kantar unlocks category doors
One recurring theme is that brands should not rely too heavily on any one type of media.
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