"Every Gun Makes Its Own Tune.". It is one of the famous Clint Eastwood quotes from the legendary Western: "The Good, The Bad, And The Ugly". At NDR we do not dabble in weapons but we do understand that the same goes for a brand. To make a brand sing its own tune, or even just softly whistle it in the sunset, authenticity and accountability is among the main ammunition. We have the “good” third-party data that comes from non-cookie sources and together with our partners we can help you/your clients build your unique audience from over 300 data variables of current consumer insight.