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  • Writer's pictureNordic Data Resources

An Evidence-based Guide to Modern Marketers

"How can you prove marketing adds value to your brand?"

Kantar asks and answers some of the key questions for modern marketers in a new evidence-based guide. Download here.

NDR and Kantar have long been in a serious partnership.

And we continue to evolve our joint solutions to include new data categories, media, and marketing channels/platforms to instantly push your privacy-safe audiences to.

Have a look at IDFree GO!

Modern Marketing Dilemmas

In a new thought-provoking guide, Mary Kyriakidi (Global Thought Leader, Kantar's designated storyteller and an industry influencer) and other Kantar experts, provide evidence-based solutions to the day-to-day challenges marketers face to help them protect their margins.

In seven chapters, Kantar shares actionable tips to help you strengthen your brand’s intangible perceptions in the mind of consumers – what ultimately gets your brand chosen and brings value to your shareholders.

Tips to Take-Away

Kantar's guide is packed with tangible and evidence-based tips that cover:

  • Where does performance marketing meet brand building?

  • What role does brand play in the consumer decision journey?

  • Is brand differentiation an effective way to reduce customer price sensitivity?

  • How should your brand react when prices are going up?

  • How can you prove marketing adds value to your brand?

  • How should marketers stand up to recession?

  • Is it still ok to talk about brand loyalty?

We are here to provide you with pre-built audiences in the Nordic countries as you research how to best support your brand value/loyalty.

Our experienced team can help you create new insights and better reach your brand audience on multiple integrated platforms in minutes. Not days or weeks!

As always, you are very welcome to get in touch with us for a talk.


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