In Kantar's own words

What a thrill it is to see Kantar Finland's newsletter publishing the expanded cooperation between Kantar and the NDR.

As we posted earlier in a wicked video message, we have entered into a partnership that gives both our customers newer and more exploitable opportunities

to target advertising.

"Kantar Mind, the largest consumer information bank in Finland, is now available online. Cooperation with the NDR is expanding. Finland is a part of the Nordic region, with which cooperation has long been established."
"The programmatic target groups were built on the Kantar Mind database, which is Finland's largest consumer information bank. The Mind database is based on over 20,000 different consumer advocates and values, hobbies, lifestyles, attitudes to product groups and brands, and characteristic neighborhoods."

You can watch the launch video for the collaboration - with English subtitles!