Privacy-safe Online Video & TV Targeting

IDFree by NDR has long been available for smartclip services in the Nordics, allowing detailed socio-demographic geo-targeting within trusted Nordic media.


Together with smartclip, we have made effective & cookieless online video, Addressable TV and Connected TV advertising easy for you to incorporate with your/your clients' targeting strategy.



Sustainable Alternative to the Cookie


smartclip provide state-of-the-art technology and services that empower Europe’s top broadcasters and publishers to make the most of their local, premium inventory. Nordic Data Resources is the leading privacy-safe audience data provider in the Nordics.


By combining each of our expert services, we facilitate cookieless online video, Addressable TV and Connected TV advertising to be easily incorporated into Nordic marketers' strategy.


Hilde Marie Gundersen, Commercial Director Nordics at smartclip, explains why our partnership is groundbreaking to advertisers and agencies:


“Privacy first: With IDFree targeting, we can offer a future-proof and effective way for advertisers and agencies to target the right audience within trusted local media. Neighborhoods play a vital role in our lives and are often a reflection of our lifestyle. Targeting locally and based on local data enables advertisers to capture audiences based on their chosen environment effectively. First trials show promising results and high acceptance among agencies and advertisers.”

Privacy-safe Online Video & TV Advertising