Nordic Data Resources
Experian Partners with Women in Data for WiD Week 2020
Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.
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Nordic Data Resources
- Nov 11, 2020
Kantar unlocks category doors
One recurring theme is that brands should not rely too heavily on any one type of media.
Nordic Data Resources
- Oct 29, 2020
Cookieless video targeting: New partnership with smartclip
smartclip and Nordic Data Resources enable cookieless socio-demographic video targeting.
Nordic Data Resources
- Oct 6, 2020
Nordic Culture backs Data Privacy
We feel the need for highlighting the brilliant article about privacy-by-design in the Norwegian magazine Analysen.
Nordic Data Resources
- Sep 7, 2020
Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
Nordic Data Resources
- Aug 24, 2020
Make your last cookies count
Your local NDR rep will be happy to discuss how you can take advantage of your cookie-based campaigns a little while longer.
Nordic Data Resources
- Aug 5, 2020
Creepy-free IP targeting
IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping on personal user data.
Nordic Data Resources
- Jul 20, 2020
The Future of Digital Advertising
With our new ID-free targeting tool we help shape the future of digital advertising without cookies. Try it out for free by signing up.
Nordic Data Resources
- Jul 15, 2020
Gartner: CMOs remain upbeat
Gartner's Annual CMO Spend Survey Research indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.
Nordic Data Resources
- Jul 6, 2020
Behind The Tech Giants' Veil
Our article about Adtech, privacy, and targeting insights is now published in the Norwegian magazine Analysen.
Nordic Data Resources
- Jun 15, 2020
Enabling a Single Source of Truth
The latest Adform white paper discuss why a single source of truth plays a pivotal role in a holistic view of data.
Nordic Data Resources
- Jun 10, 2020
Join us in the New Marketing World
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access www.signup.idfree.co
Nordic Data Resources
- May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Nordic Data Resources
- Apr 17, 2020
Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
Nordic Data Resources
- Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
Nordic Data Resources
- Mar 31, 2020
Advertising Do's and Don'ts During the Pandemic
A Kantar survey shows that consumers don't expect brands to completely stop their advertising - but the line to tread is indeed fine.
Nordic Data Resources
- Mar 24, 2020
Coronavirus: Kantar data shows shift in viewing behaviours
Like Kantar (and adtech as a whole) we are committed to helping our clients better understand the changing behaviours during the pandemic.
Nordic Data Resources
- Mar 13, 2020
Business as almost usual
Working from home, we are live on all channels, and please do not hesitate to get in touch with us.
Nordic Data Resources
- Mar 4, 2020
Times They are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
Nordic Data Resources
- Feb 26, 2020
IDFree Omnichannel Harmony
Unifying ad campaigns to include traditional and digital channels, point-of-sale, in-store, and online experiences is a lesson in harmony.
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