Behind The Tech Giants' Veil
Our article about Adtech, privacy, and targeting insights is now published in the Norwegian magazine Analysen.
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adamkolasa
Jun 15, 2020
Enabling a Single Source of Truth
The latest Adform white paper discuss why a single source of truth plays a pivotal role in a holistic view of data.
adamkolasa
Jun 10, 2020
Join us in the New Marketing World
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access www.signup.idfree.co
adamkolasa
May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
adamkolasa
Apr 17, 2020
Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
adamkolasa
Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
adamkolasa
Mar 31, 2020
Advertising Do's and Don'ts During the Pandemic
A Kantar survey shows that consumers don't expect brands to completely stop their advertising - but the line to tread is indeed fine.
adamkolasa
Mar 24, 2020
Coronavirus: Kantar data shows shift in viewing behaviours
Like Kantar (and adtech as a whole) we are committed to helping our clients better understand the changing behaviours during the pandemic.
adamkolasa
Mar 13, 2020
Business as almost usual
Working from home, we are live on all channels, and please do not hesitate to get in touch with us.
adamkolasa
Mar 4, 2020
Times They are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
adamkolasa
Feb 26, 2020
IDFree Omnichannel Harmony
Unifying ad campaigns to include traditional and digital channels, point-of-sale, in-store, and online experiences is a lesson in harmony.
adamkolasa
Feb 18, 2020
Big Tech Wants More Regulation
In a Financial Times op-ed Facebook CEO Mark Zuckerberg calls for new rules and oversight of the industry to help restore trust in big tech.
adamkolasa
Feb 14, 2020
Valentine's Day: Privacy is Caring
Happy Valentines Day! We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is way better than chocolate.
adamkolasa
Feb 10, 2020
New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy awareness is business-critical.
adamkolasa
Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
adamkolasa
Jan 21, 2020
Location-Based is the new Black
Proximity and Location-Based Marketing is the hot topic as t-h-e alternative to the creepy tracking of customers' private data.
adamkolasa
Jan 14, 2020
New ID-Free Recipe
When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.
adamkolasa
Jan 9, 2020
From Tracking to Privacy-by-Default
"The entire industry is in need of a fundamental shift from tracking to privacy by default and by design."
adamkolasa
Dec 13, 2019
In Kantar's own words
What a thrill it is to see Kantar Finland's newsletter publishing the expanded cooperation between Kantar and the NDR.
adamkolasa
Dec 11, 2019
Yo! Ad Industry! It’s Time To Innovate
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."